WTF?!
Book Reviews

WTF?! (Willing to Fail)

WTF?! Willing to Fail Book Cover
WTF?! Willing to Fail Business Lioncrest Publishing Audiobook 2h 4m Audible

Entrepreneurship is a roller coaster of trial and error, laughter and tears, confusion and triumph. In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed. With engaging stories from his 30-plus years of failing upward, his audiobook is full of lessons you can apply to your own endeavours developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better. Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.


Short and to the point. This reads more like a list of required attributes that the author learned by going from college to a successful entrepreneur over the course of his journey so far. The shopping list of skills and qualities appear in other business and spiritual books along with explanations of why they work or how to apply them, but Brian just lays them out and advises you embrace them. Topics include recruitment, culture, the law of attraction, ego, mindset, values, and more all with his occasional failures and missteps documented along the way as signposts to success. The early chapters chart Brian’s younger years with a few lessons about choice which sets the stage for his business life thereafter.

A good book, but you might need yourself a mentor to build your own bridge to your destiny.

We live in one of three states as Brendon Burchard says - caged, comfortable or charged - often one of the first two. But we aspire to a better life, a more charged life, one where we don’t feel trapped or stuck in a rut (yet comfortable), one where we don’t compromise and live a charged life. My purpose is to help you find your charge. I post updates about my own journey here and if you have any questions or would like any support, feel free to contact me or connect with me on any of the social networks.

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